AGI Open Seoul

24./25. September 2016

Dongdaemun Design Plaza (DDP)

2016 AGI OPEN 열리는 동대문디자인플라자(DDP)는 패션디자인 산업의 핵심 지역인 동대문의 심장부에 위치하며, 주요 디자인 관련 행사, 전시, 이벤트 등을 통해 디자인의 새로운 흐름을 선보이는 복합문화공간으로서 한국 디자인계의 새로운 랜드마크로 자리매김하고 있습니다.

DDP의 건축 설계를 맡은 이라크 출신의 세계적인 여성 건축가 자하 하디드는 이른 새벽부터 늦은 밤까지 쉴 새 없이 변화하고 움직이는 동대문의 역동성에 주목했습니다. 이를 통해 DDP가 위치한 동대문 인근 지역의 역사, 문화, 사회, 경제적 맥락은 물론, DDP를 통해 동대문에 새로운 의미를 부여할 수 있는 '환유적 풍경'을 제안하였습니다.  마치 액체의 흐름을 연상시키는 ‘환유적 풍경’ 이라는 컨셉에 기반한 DDP의 형태는 공간적 유연성은 물론, 한국의 전통과 더불어 끊임없이 변모하는 디자인의 미래 모두를 담고 있습니다.


2016 AGI Open in Seoul will be held in Dongdaemun Design Plaza (DDP), which is the newest and most iconic landmark in the Korean design industry. Located at the center of the Dongdaemun area, the DDP serves as a key venue for all design-related shows and conferences, exhibitions, and other events and gatherings.

The DDP was designed by Iraqi architect Zaha Hadid. Hadid focused on the dynamism of the Dongdaemun area, which is in a state of constant flux from the early morning to late at night. Her design, entitled “Metonymic Landscape,” uses the historical, cultural, social, and economic characteristics of the area. Based on the concept of a “Metonymic Landscape” and reminiscent of flowing water, the DDP embraces both Korean tradition and the future of ever-changing design, as well as spatial flexibility.

위치 Location

서울특별시 중구 을지로 281

Dongdaemun Design Plaza (DDP)
281 Eulji-ro
Jung-gu, Seoul

오시는 길 How do I get there?

동대문역사문화공원역 1번 출구(2, 4, 5호선)
어울림광장, 디자인장터, 살림터 지하2층 출입구, 배움터 지하2층 출입구 근처
동대문역사문화공원역 2번 출구(2, 4, 5호선)
살림터 1층 출입구, 동대문역사문화공원 입구(갤러리 문, 지하주차장 측) 근처

지하철 외에 버스 및 자가용 이용시 웹사이트를 참고해주시기 바랍니다.


The DDP is located in the heart of the Dongdaemun Area in Seoul. The nearest metro stop will be the Dongdaemun History & Culture Park station on the Seoul Subway Line 2, 4, and 5. Take exit 1, and you will find yourself at the lower entrance of the DDP.

There are also a number of buses stopping by the DDP, and you can find more detailed information here.

숙박 Accommodation

AGI Korea 제휴 호텔들을 살펴보시기 바랍니다.

웨스틴 조선 호텔
JW 메리어트 동대문
KY 헤리티지 호텔

These hotels have special prices exclusively for AGI. You have to mention AGI in your booking to get the discount.

The Shilla Hotel
A luxurious hotel located close by the DDP. A 15 minute walk. There is also a shuttle bus to the DDP. A famous representative hotel of seoul mixing both modern and traditional. Duty free shopping as well.

For reservations please contact:
Steve Jeong

Price range: 240,000 to 600,000 KRW
*The Parkview Buffet breakfast is available at 36,300 KRW per person.


Westin Chosun Hotel
A very historic and charming hotel located nearby city hall and our other hotel SmallHouseBigDoor.
You can see the hotel's location here. Please email below for discounts on reservations.

Madeline Kim

Price range: 230,000 to 440,000 KRW

JW Marriott Dongdaemun
Very close to the DDP. A 10 minute walk. A new hotel to Seoul and already outstanding in reputation. Check the hotel's facebook page.
For reservations with discount, please click here.

Contact Information:
Jake Kim | Sales Center Supervisor
279 Cheonggyecheon-ro, Jongno-gu, Seoul
T. (82) 2 2276 3147
F. (82) 2 2276 3111

Price range: 260,000 to 553,000 KRW

KY Heritage
This is the closest hotel to the DDP, which is a 3 minute walk. This hotel is also accessible by airport bus/limousine.
Reservations with discount can be made by clicking here.

Contact Information:
226 Jangchungdan-ro, Jung-gu, Seoul
T. +82(0)2 2198 1212
F. +82(0)2 2268 3067

Price range: 134,000 to 330,000 KRW

Small House Big Door
This hotel has been completely reserved as an AGI hotel with all 24 rooms reserved exclusively for our event. The hotel is located near city hall and is 3 stops by subway to the Dongdaemun Design Plaza (DDP). 10 minutes on the Green Line.
Reservations can be made by clicking here.

Contact information:
6 Namdaemun-ro 9-gil, Jung-gu, Seoul
T. +82 (0)2 2038 8191
M. +82 (0)10 4385 0209
F. +82 (0)70 4892 9631
E. or

*Please put both e-mails above as recipients, and you must indicate your AGI membership in the e-mail for special discounts. Please provide your name, number of companions, preference for room type, contact information, dates of check in & out, and credit card information (number, expiration date, name, and card type).

Price range: 88,000 to 140,000 KRW

The Summit
A convenient and comfortable hotel with business center. Very close to the DDP. 5 minutes by walking. This hotel is accessible by airport bus/limousine. See the hotel's location here.
For reservations with discount please email below and note or comment that you are an AGI Member.

Jay Yoon | Sales & Marketing Manager
198 Jangchungdan-ro, Jung-gu, Seoul
T. +82-2-2285-0540
F. +82-2-2285-0549

*You must indicate your AGI membership in the e-mail for special discounts.
Breakfast available at discounted rate upon request.

Price range: 90,000 to 250,000 KRW

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