AGI Open Seoul

24./25. September 2016

Paula Scher



세계의 저명한 디자이너 중 한 명인 폴라 셰어는 1991년부터 지금까지 뉴욕 ‘Pentagram’의 대표를 지내면서 아이덴티티, 브랜딩, 환경, 패키지 등 넓은 범위의 다양한 디자인 프로젝트를 진행해왔다. 주요 클라이언트로는 ‘Citibank,’ ‘Microsoft, Bloomberg,’ ‘the Museum of Modern Art,’ ‘ Tiffany & Co’등이 있다.

셰어는 그동안 수많은 상을 받았는데, 그중에는 ‘National Award for Communication Design,’ ‘AIGA 메달,’ 그리고 ‘Chrysler Award for Innovation in Design’ 등이 있다. 뿐만 아니라 그녀의 작업은 뉴욕 ‘Museum of Modern Art,’ ‘Cooper Hewitt National Design Museum,’ Victoria and Albert Museum’ 등 세계 유수의 미술관에 전시, 영구소장되기도 하였다. 셰어는 ‘Make It Bigger’와 ‘MAPS’의 저자이기도 하다.


Described as the “master conjurer of the instantly familiar,” Paula Scher is one of the most acclaimed graphic designers in the world. She has been a principal in the New York office of the distinguished international design consultancy Pentagram since 1991, where she has designed identity and branding systems, environmental graphics, packaging and publications for a wide range of clients that includes, among others, Citibank, Microsoft, Bloomberg, the Museum of Modern Art, Tiffany & Co, the High Line, the Public Theater, the Metropolitan Opera, the Sundance Institute and the Philadelphia Museum of Art.

During the course of her career Scher has been the recipient of hundreds of industry honors and awards; she is a recipient of the National Design Award for Communication Design, the AIGA medal and the Chrysler Award for Innovation in Design, among others. Scher has served on the Public Design Commission of the City of New York from 2006-2015. She is an established artist exhibiting worldwide, and her designs are in the permanent collection of the Museum of Modern Art, the Cooper Hewitt National Design Museum, the Library of Congress, the Victoria and Albert Museum and other institutions. She is the author of “Make It Bigger” (Princeton Architectural Press, 2002) and “MAPS” (Princeton Architectural Press, 2011). Scher holds a BFA from the Tyler School of Art and a Doctor of Fine Arts Honoris Causa from the Corcoran College of Art and Design, the Maryland Institute College of Art and Moore College of Art and Design. 

Back to top